How to Pitch to Brands as a Content Creator. (Free Pitch Email Template)

In the early days of social media, being a successful content creator meant posting great content and waiting to be discovered. You’d curate the perfect feed, hoping a brand manager would stumble upon your profile. But in the current creator economy, waiting is no longer a viable strategy.

If you want to get brand deals, you have to treat content creation like a business.

Whether you are a micro-influencer in India or a UGC (User-Generated Content) creator in London, brands are actively seeking authentic voices to talk about their products. But they are also busy, which is why you need to make a move. To reach out to brands for collaborations, you need a solid media kit, the right PR contact, and a customised brand pitch email template. This guide will walk you through how to professionalise your outreach, craft the perfect pitch, and secure brand deals.

How to Build a Creator Media Kit and Portfolio

Before you send a single email, you need to look the part. You wouldn’t apply for a job without a CV, and you shouldn’t pitch to a brand without a media kit.

You don’t need a massive following, but you do need to present your data clearly. Using tools like Canva, you can create a simple one-pager that includes:

• A Bio: A short description of who you are and your specific niche (e.g., "Sustainable Tech Reviewer" rather than just "Blogger").
• Audience Demographics: Brands need to know where your followers live, their age range, and their gender. If a brand only ships to the US, they won't hire you if 80% of your audience is in Brazil.
• Key Metrics: Don't just list followers. List your engagement rate. A brand often values a high engagement rate on 5,000 followers more than a 1% engagement rate on 50,000 followers.
• Past Work: Include screenshots of high-performing posts or previous collaborations.

Protip: If you are pitching your content creation skills rather than your audience size, a creator portfolio is non-negotiable. Include links to high-performing short-form videos and case studies from previous campaigns to prove you can deliver quality assets.  

🔗ICYMI:  We wrote a blog to help you know everything about starting a career as a content creator.

Find the Right Brand PR Contacts 

Having built your media kit, the next step is finding the right brands and their PR contacts. One of the biggest mistakes creators make is sending the exact same generic DM to 50 different brands. Don’t do this; instead, do your research before you reach out.  Here are three major green flags that mean a brand is ready for your pitch. 

• Active Spenders: Scroll through your feed. If you see a brand running "Sponsored" ads on Instagram or TikTok, they have an active marketing budget.
• Creator Friendly: Check the brand's tagged photos. Are they reposting other smaller creators? If so, they are open to pitching. 
• Organic Alignment: Do you actually use and love the product? Authenticity is your currency, so don't pitch a product you wouldn't personally recommend.

Don't send your pitch to a generic customer service email. Knowing how to find brand PR contacts is half the battle. Use LinkedIn to search for the brand’s Partnerships Manager, Social Media Manager, or PR Manager. Finding a specific name ensures your pitch lands in front of a real decision-maker.

How to write a winning Brand Pitch email

Now that you have the right contacts, it’s time to pitch. While DMs are convenient, email is professional. It is easier for brand teams to forward your proposal to decision-makers and keep records.

Your subject line is your first impression. Keep it clear, specific, and enticing. Inside the email, you need to answer three questions quickly: Who are you? Why them? What can you do for them? Avoid sending a UGC creator pitch that just says "Collab?" or asks for free stuff immediately. 

A proven Brand Pitch email template

Here is a highly effective template you can adapt for your own outreach:

Master the follow-up email

Brand managers are overwhelmed. If you don't hear back, it’s rarely personal; it’s usually just a buried email. Wait roughly 5 to 7 days, then send a polite follow-up. Remind them of a recent post of theirs you liked, or mention a new idea you had for their product. If you still hear nothing after a second or third attempt, move on respectfully. 

Negotiate Rates

When you finally get a brand to say yes, the conversation shifts to money. This is where your business mindset truly comes into play. Create a rate card with bundled packages (e.g., "The Spark Package: 1 Reel + 3 Stories") to encourage higher spending. Be sure to also discuss deliverables and usage rights. If a brand wants to use your video in a paid ad, you should charge a premium (often +25-50%) for those rights. For transparency, always sign a contract outlining deliverables, timelines, and payment terms. Download our free contract template here.

Receive International Payments as a Content Creator with Raenest.

Content creation is a global game. You might be based in one country while working with global brands in another country, such as the US, the UK, India, Ghana, the Philippines, Europe, or Canada. You don’t want to work hard at securing deals only to struggle to get paid. 

With Raenest, you can create multicurrency accounts and receive payments in USD, GBP, or EUR as a content creator from anywhere in the world. You can also receive USDC and USDT,  so you can get paid from anywhere, even on bank holidays. This allows you to negotiate confidently, knowing you have the financial infrastructure to handle international business.

Once you’re paid, you can convert and withdraw your earnings straight to your local bank account at competitive exchange rates and with minimal fees. You can also fund your Raenest Virtual Dollar card, which integrates seamlessly with Apple and Google Pay and allows you to shop in global stores and pay for subscriptions. Did we mention that you enjoy four free deposits a month? Create your account now to start getting paid globally.

Final Thoughts:

Pitching to brands as a content creator is not easy. You will get nos, and you will get ghosted. But with a professional media kit, a personalised strategy, and the persistence to follow up, you will eventually find the partners that value your unique voice. Start building, start pitching, and think globally!

P.S: Raenest is always looking for creators. Turn your influence into rewards by becoming a member of our creator club!